Saturday, December 8, 2018 marked the date of my very first time participating in a pop-up market. Here is what I learned. Be prepared. I didn't have a lot of preparation time as I had only found out about it roughly four weeks before. I had to scramble to get ready everyday for four weeks leading up to the event. Lesson here is, if you don't have ample time to prepare, don' do it.
Second thing I learned is don't pay extra for things that you can do yourself. I paid the full price thinking that I would be getting things like videos and pictures for my products. In reality I had to create my own and they posted it. That is something I could have done myself.
Third thing I learned is that social media is everything so know how to use it. I needed to created a video introducing myself and my product to be posted on Instagram. Disaster! Again, there just wasn't enough time to come up with a proper concept and I knew very little then about "boomerang" and what ever else.
Fourth thing I learned is to prepare a script for your pitch to customers. Although I am confident in my product, I am on the shy side and have a hard time speaking with people without getting nervous. Having a script allows to you to prepare what you are going to say and to anticipate questions asked so that you are prepared with an answer.
The fifth thing I learned is not to be discouraged if you don't sell. This happens.
The sixth thing I learned is that networking is key. I met a lot of very kind and seasoned vendors who offered to keep me in the loop for future markets.
All in all it was a great experience. I will be thoroughly prepared the next time.